By the by, whoever has redesigned The Woodman has shown that they understand aesthetics. No, nothing to do with East London in 2012.
The exterior of The Woodman looks great. Care and attention to signage, use of colour and type.
On the other hand, The Ship formerly known as The Ship, has failed miserably. The gold 3D lettering does not work at all. Look at the typeface. Look how cramped it looks on the elevation. If you want to take the traditional route, then at least use a serif typeface.